JOY TO THE GIRL - Miss She’s Got Knits Christmas 2025
It’s getting oh so close to Christmas and while I do feel a little late to the party, I’m so excited to share a sneak peek of the collection! We finally shot the newest additions to the MSGK universe on Saturday - a two-hour window between showers, when Phoenix Park lit up with a spectacular sunset and everything seemed to finally, come together.
After a difficult few weeks, I breathed and felt a huge wave of relief, and then - joy.
I’ll be honest, I was a little afraid I had lost a little bit of that joy.
So, when it came to sitting down, and curating this Christmas campaign for 2025, these four words just screamed in my ear: JOY. TO. THE. GIRL.
Joy to the Girl, you say?
Yep. I do.
What do you mean, ‘Joy to the Girl’?
I’ll tell you what I mean.
I mean defiant, life-saving, lifting JOY.
Joy in the face of everything counter to it.
I mean burn-it-to-the ground joy.
Rage singing in the car joy.
Running down the hill, wet socked and wet nosed joy.
‘Deliver us from misery’ joy.
Joy we still all deserve to have a bit of, and that we have to carve and fight and care for.
Joy to this girl and you, girl, and to those guys, too.
Grab it. Sing into its mouth.
The MSGK: JOY TO THE GIRL collection launches this Friday, just for newsletter subscribers. Click here to join.
Expect a riot of colour, and a pretty bow or two. And the warmth of human hands and the softness of familiar fibres. And joy.
Mark your calendars, see you there.
*Some details: The drop is very limited; these are ready-to-ship pieces and for most items, there will be only one or two of them ready-to-go. Some pieces will be able to be pre-ordered, however many are knit using colours no longer in production - so when I say limited I do mean it! For some pieces, you will be able to commission them into January. I will do my very best when I’m uploading everything to give details on whether or not the piece can be pre-ordered, and will go by a first ordered first made system into January, :)
ONLINE CHRISTMAS DROP
📅 9am Friday 5th December (newsletter subscribers only)
9am Saturday 6th December (general sale)
CHRISTMAS POP UP
Miss She’s Got Knits will be joining forces with several incredible Irish designers for a very special POP-UP in Dublin City Centre this Christmas. A Christmas week pop up! Who is this gal?!
Here’s the deets:
📍 The Chupi Store, Powerscourt Townhouse, Clarendon St
📅 Monday 15th – Sunday 21st December
